Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

Name(s):
Allyn and Bacon, Inc.
Kerin, Roger A.
Peterson, Robert A.
Registration Number:
TX0000028739
Registration Date:
4/25/1978
Imprint:
Boston : Allyn & Bacon, c1978.
Description:
427 p.
Copyright Claimant:
Allyn and Bacon, Inc.
Date of Creation:
1977
Date of Publication:
1978-01-03
ISBN:
0205059805